When i get “lost in thought,” i usually find myself in the land of why. For instance, the other day i caught myself wondering why don’t people care more about recycling? followed by why do some people still drink Mello Yello? I got a little frustrated, wandering between why’s, until I backed up and allowed myself to peek at the bigger picture. I stumbled upon an answer that has been plaguing me – that the modern American is only aware of it [the mello yello, the empty beer can] as long as they can see it.
It’s the old dust-under-the-rug theory, that once it’s out of sight, it doesn’t actually exist anymore. And who can blame us? We’ve got advil for our headaches, fillings for our cavities, surgery for our obesity, and landfills for our waste. We are no longer forced to deal with the dust, we just get to sweep it under the rug. When that rug fills up, we head to ikea and buy a new rug.